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Sustainability: An elevator pitch!

Many people have asked us for a simple answer to a complex question:

What is sustainability?

It might seem surprising, but eventhough we provide simple sustainability management we’re not fans of oversimplifying things.

Unfortunately, because of this frenetic life of ours, we’re often forced to give a condensed version of what sustainability is. Many people have asked us.

What is your elevator pitch?

Well, we’ve never had one.

Until now.

If it helps spread the message, then this is what sustainability is to us—in a tidy, little, easy-to-digest soundbite…

"Sustainability is a management system (business lifestyle) that helps people question what things add value to their lives & their business. By clearing the clutter from life & business path, we can all make room for the most important aspects of life & business: health, relationships, passion, growth, purpose, impact and contribution. "

*when we refer to lives we include here the environment as it is an essential part of our life.

There are many flavors of sustainability: a startups sustainability lifestyle looks different from a corporate sustainability lifestyle. It depends on the people and on the type of business lifestyle.

Even though everyone embraces sustainability differently, each path leads to the same place: a business & a life with more time, more money, more freedom and more purpose to live & create a more meaningful life for all.

Getting started is as simple as asking yourself one question:

How might your life be better if you owned and/or worked in a sustainability managed business?

"You miss, 100% of the shots you don't take! "

Wayne Getzky

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